Wednesday, December 19, 2012

Coleen Rooney has Designs on Littlewoods.com

The countdown for Coleen Rooney's launch of her first ever fashion collection for the UK's largest home shopping company, Littlewoods.com has women's coats begun.

The leading style icon launches her 25-plus piece collection on 29th December 2010 to present a style which encapsulates Coleen's signature chic and sophisticated sense of style while demonstrating ingenious 'chiconomics' – a high fashion design look on a budget that won't break the bank.

Inspired by the look of classic style icons including Jackie Onassis, the 'Coleen' collection has accessible, affordable fashion at its core, with prices for the feminine, polished pieces starting from ?25.

"I am delighted to be showcasing my first fashion range for Littlewoods.com. I have loved pulling together my favourite spring/summer looks to create a collection that women everywhere can access and wear," said Coleen.

The collection cements Coleen's fashion credentials and includes, floor sweeping maxi dresses, neat shifts, razor sharp tailoring and for the cocktail hour, strapless prom styles. Projecting a ladylike appeal, the pieces retain a contemporary cool and effortlessly stylish look Coleen is synonymous with. The collection, designed to meet the many demands of the modern wardrobe instils confidence and gives women a grown up glamour they're sure to love.

"I am often asked about the clothes that I wear and my sense of style. By creating a range myself I hope to make my favourite looks available to all. I have really enjoyed the process of designing my first collection, I look forward to hearing how it is received by the public," said Coleen.

The collaboration between Coleen and Littlewoods.com sees her work with a company that has huge heritage in her home town, Liverpool. Coleen's appeal to women of all ages, her down to earth and accessible nature makes her the perfect designer for the multi-channel retailer.

Shop Direct Group Product Director, Matt Hudson said, "Our customers are great fans of Coleen's sense of style and we have had a great reaction since she joined the Littlewoods team as style ambassador in July this year. To be able to work with her as a designer in her own right and create a range with her handwriting is a natural progression which I am sure will be very popular."

The Coleen range includes Beaded Bubble Hem dress in pink and black at ?75, Floral printed dress with embroidery skirt detailing at ?85, Applique full skirt dress at ?75, Paisley print maxi dress at ?85 and a One shoulder ruffle sequin dress at ?85. Smart separates include Burnt Orange satin shirt at ?35, Floral Printed skirt at ?49, Classic white shirt at ?35 and Ruched sleeve jacket at ?69. The Gathered cuff trench at ?99 and Cropped leather biker jacket at ?150 make great outerwear options for the season accessorised with the Paisley print scarf at ?25.

For all further information contact the littlewoods.com team at Lee Publicity
Tel: 020 7359 2288
Email gemma(at)leepublicity(dot)co(dot)uk

Stockist Details: http://www.Littlewoods.com, Tel: 0844 822 800

NOTES TO EDITORS:

  •     Shop Direct Group is the UK's leading online and home shopping retailer, with sales of circa ?1.7 billion
  •     Coleen's range for Littlewoods.com is available in sizes 8 to 24 from ?25
  •     Coleen's Spring/Summer range is available from 29th December 2010
  •     The Group has 5 million active customers and employs around 9,500 people
  •     Shop Direct is the largest full price branded clothing and footwear retailer in the UK
  •     Shop Direct is the 2nd largest online clothing retailer in the UK
  •     Shop Direct is the 4th largest Furniture retailer in the UK
  •     Shop Direct is the 4th largest sportswear retailer in the UK
  •     Shop Direct Group Financial Services offers customers a wide range of credit, insurance and warranty products
  •     Brands include Littlewoods, Very.co.uk Empire Stores and Marshall Ward
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